Do you have plenty of customers and work? Do you have new customers coming to you for work? What about customer retention? What about more spend per customer? Well, all these can improve with some marketing let me explain how.
Marketing is one of the first things that business stop doing when sales stop coming through the door or they need to tighten their belts, but actually spending a little money and time on this can really help keep business flowing and pick up again.
With how businesses have had to close or work to a limited capacity in recent times have they really continued to market themselves? Have you continued to market your services and how you can help customers now and in the ‘new normal’? If you haven’t now is definitely the time to start…
Engage with your customers
Marketing doesn’t just involve pushing products and services it’s also about engaging with your customers and potential customers, by giving them relevant information about your services, products and business. You have to keep that conversation going with them make them feel as though they belong and that they relate to what you offer.
Maintain your reputation
Your business reputation determines how your business grows and keeps going. Shouting about a good deed your company has done will show you have a heart, talking about your products can make your customers houses more eco friendly will help customers be proud to be associated with your business.
Inform your customers
When marketing you are informing customers about the products and services you offer. Through this they get to know the value of using the products and other information that means they connect with your business. You need to have a strong connection between you and your customers to keep them, marketing the right information and offers will help this grow quicker.
Boost sales
Once you’ve started marketing your products and services, customers will start to react to them and the messages will stick in their minds. It is said that a person needs to see something three times before they realise they need it or that it could benefit their life in someway. So regular marketing is a must to keep sales coming through.
Keep being relevant
Every business has at least one direct competitor, so what means your customers won’t go to them for the same thing. Cost, maybe? Special offer, possibly? Whatever their reason there is a chance that your customer will go elsewhere, so with marketing you can make sure that you stay at the front of your customer mind to minimise this from happening. Stay relevant in your marketing and you’ll stay relevant in your customers mind.
So, in summary marketing shouldn’t always be the first thing cut from the budget. It’s important to continually market your business to keep your customers coming back time and time again. You don’t need to focus on gaining new customers before making sure you retain your current customers.
It doesn’t have to be expensive, to find out more about how to market your business as we come out of lockdown and we venture into this ‘new normal’, please give me a shout and I will be able to help you come up with campaigns to suit your business and budgets.
LB 🐝